Examples of this preference occur so often that they're difficult to notice. But every morning's newspaper, along with every evening's newscast, reveals this pattern of thought.
* Last February, when the Democratic President and the Republican Congress were fighting over how much federal money would go to local law-enforcement agencies, one network-news broadcast showed a clip of Gingrich denouncing Clinton and another of Clinton standing in front of a sea of uniformed police officers while making a tough-on-crime speech. The correspondent's sign-off line was "The White House thinks 'cops on the beat' has a simple but appealing ring to it." That is, the President was pushing the plan because it would sound good in his campaign ads. Whether or not that was Clinton's real motive, nothing in the broadcast gave the slightest hint of where the extra policemen would go, how much they might cost, whether there was reason to think they'd do any good. Everything in the story suggested that the crime bill mattered only as a chapter in the real saga, which was the struggle between Bill and Newt.
* Last April, after the explosion at the federal building in Oklahoma City, discussion changed quickly from the event itself to politicians' "handling" of the event. On the Sunday after the blast President Clinton announced a series of new anti-terrorism measures. The next morning, on National Public Radio's Morning Edition, Cokie Roberts was asked about the prospects of the proposals' taking effect. "In some ways it's not even the point," she replied. What mattered was that Clinton "looked good" taking the tough side of the issue. No one expects Cokie Roberts or other political correspondents to be experts on controlling terrorism, negotiating with the Syrians, or the other specific measures on which Presidents make stands. But all issues are shoehorned into the area of expertise the most-prominent correspondents do have:the struggle for one-upmanship among a handful of political leaders.
* When health-care reform was the focus of big political battles between Republicans and Democrats, it was on the front page and the evening newscast every day. When the Clinton Administration declared defeat in 1994 and there were no more battles to be fought, health-care news coverage virtually stopped too—even though the medical system still represented one seventh of the economy, even though HMOs and corporations and hospitals and pharmaceutical companies were rapidly changing policies in the face of ever-rising costs. Health care was no longer political news, and therefore it was no longer interesting news.
* After California's voters approved Proposition 187 in the 1994 elections, drastically limiting the benefits available to illegal immigrants, the national press ran a trickle of stories on what this would mean for California's economy, its school and legal systems, even its relations with Mexico. A flood of stories examined the political impact of the immigration issue—how the Republicans might exploit it, how the Democrats might be divided by it, whether it might propel Pete Wilson to the White House.
* On August 16 last year Bill Bradley announced thap after representing New Jersey in the Senate for three terms he would not run for a fourth term. In interviews and at the news conferences he conducted afterward Bradley did his best to talk about the deep problems of public life and economic adjustment that had left him frustrated with the political process. Each of the parties had locked itself into rigid positions that kept it from dealing with the realistic concerns of ordinary people, he said. American corporations were doing what they had to do for survival in international competition: they were downsizing and making themselves radically more efficient and productive. But the result was to leave "decent, hardworking Americans" more vulnerable to layoffs and the loss of their careers, medical coverage, pension rights, and social standing than they had been in decades. Somehow, Bradley said, we had to move past the focus on short-term political maneuvering and determine how to deal with the forces that were leaving Americans frustrated and insecure.
That, at least, was what Bill Bradley said. What turned up in the press was almost exclusively speculation about what the move meant for this year's presidential race and the party lineup on Capitol Hill. Might Bradley challenge Bill Clinton in the Democratic primaries? If not, was he preparing for an independent run? Could the Democrats come up with any other candidate capable of holding on to Bradley's seat? Wasn't this a slap in the face for Bill Clinton and the party he purported to lead? In the aftermath of Bradley's announcement prominent TV and newspaper reporters competed to come up with the shrewdest analysis of the political impact of the move. None of the country's major papers or networks used Bradley's announcement as a news peg for an analysis of the real issues he had raised.