Kristoffer Whitney

Kristoffer Whitney is a fellow in the Holtz Center for Science and Technology Studies at the University of Wisconsin-Madison.

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The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

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This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

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What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

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Is Minneapolis the Best City in America?

No other place mixes affordability, opportunity, and wealth so well.

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