The Dark Side of Corporations' Cause-Marketing
It's National Breast Cancer Awareness Month, and its signature pink is everywhere: gracing Web sites, coating electronics, and even strapping wristwatches. Yet companies engaging in this cause-oriented marketing are not always as generous as their pink products may make them seem. A recent Daily Finance article details the hurdles consumers must overcome to ensure that two cents of their pink-packaged Swiffer purchase actually reach the cause the pink box implies: … More »
