Katharyn White

Katharyn White leads IBM’s marketing for Global Business Services. In this role, she has applied analytics to refine the marketing  mix and led the Business Analytics and Optimization Service Line launch. She is also a member of IBM’s global Senior Leadership Team, where she spearheads efforts to enable every IBMer and IBM client to deliver and benefit from the Globally Integrated Enterprise. Previously, she led marketing and strategy in Northeast Europe across IBM’s hardware, software, and services portfolios.

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