Jon Freach is design research director at frog. He has a 14-year background in user experience research and interaction design, and his writing has appeared in design mind and Interactions magazine. He lives and works in Austin.
Understanding "designerly" qualities helps students to spot problem and tackle them in creative and expressive ways… More »
Clifford Geertz revolutionized cultural anthropology. Can his ideas also change how we assess what consumers need?… More »
Design can exist without "the research." But if we don't study the world, we don't always know how or what to create.… More »
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