John Kennedy

John Kennedy is IBM's Vice President, Corporate Marketing, where he is responsible for global brand development and marketing program execution. He serves on the Boards of the Association of National Advertisers (ANA) and Business Marketing Association (BMA). Mr. Kennedy holds bachelors' degrees in economics and political science from the University of North Carolina at Chapel Hill, and an MBA from Harvard University.

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The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

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