First, why do I say things like "a reader with a Chinese name"? It's because when I get a message from someone with a name like Zhang Ping, I have no idea whether the writer grew up in Beijing and still lives there; grew up in Hangzhou but now lives in Paris; grew up and still lives in New Haven; has always lived in Taipei; etc. On the other hand, the Chinese-name ID seems significant, versus someone named John Smith. So now you know.
This Chinese-named reader, wherever he or she is writing from, says the following, which I think is worth reading to the end:
>>With regards to NMA news and Taiwanese soft power, I have a couple thoughts, in no particular order.
1. NMA news is quite unique in that it is the one sliver of Taiwanese pop culture that is readily visible to the American public. It's not the tip of the iceberg, it's a small chunk of ice that fell off the iceberg and started drifting in the opposite direction. Taiwan has a virtually hegemonic grip on Mandarin popular culture. The viral status of crazy animation clips was an entirely unplanned side effect of the HK-Taiwan tabloid industry. It's interesting to ponder the implications of a direct line of communication between Taipei yuppies and the Jon Stewart/Conan-watching American young elite. In the event of cross-strait unrest, an NMA video humorously pleading Taiwan's case might have some effect.
2. The rise of Taiwanese cultural exports can be traced to two events. The return of Hong Kong, and the indigenization of Taiwanese culture and history. In the lead-up to 1997, Hong Kong was a supernova of cultural creativity, showing what Chinese modernity could look like. There is something about existential crisis that breeds creativity (the US in the Vietnam era, W. Germany in the 80s, Taiwan today). After 1997, the baton passed slowly to Taiwan. Secondly, there was a conscious political movement to cultivate Taiwanese culture. In the 80's, it was verboten to even say a good word about the Japanese publicly - it would be like complementing the Nazis. This was loosened in the 90's, and after the pro-independence DPP took power in 2000, the floodgates opened. There is a full-blown re-dredging of Taiwanese history underway, which is reflected in movies, books, music, everything.