Jewish Federations Take Stand Against Israeli Ad Campaign

By Jeffrey Goldberg

For the many, many, many of you who wrote to me complaining about the Israeli government's anti-Diaspora ad campaign, take heart: At least the leaders of Jewish Federations of North America (JFNA) are paying attention. Someone just passed me this memo (and I confirmed its authenticity with the JFNA):

TO:                  JFNA Board of Trustees

                        Federation Presidents and Executive Directors

 

FROM:             Kathy E. Manning, Chair, JFNA Board of Trustees

                        Michael C. Gelman, Chair, JFNA Executive Committee

                        Jerry Silverman, JFNA President & CEO

RE:                   Israel Ad Campaign

Dear Colleagues,

 

This is to follow up on an earlier note from the JFNA Israel office concerning a new Israeli Ministry of Immigrant Absorption ad campaign attempting to lure ex-Israeli citizens home.

While we recognize the motivations behind the ad campaign, we are strongly opposed to the messaging that American Jews do not understand Israel. We share the concerns many of you have expressed that this outrageous and insulting message could harm the Israel-Diaspora relationship.

For that reason, we have made our concerns known to Israeli officials in the United States, and are delivering a strong letter to the Prime Minister's office asking the government to stop this initiative and to reconsider the strategy behind it. We have also offered to help play a role in rethinking this effort.

 

We will keep you informed with updates as soon as possible.

 

Thank you.

 

 

This article available online at:

http://www.theatlantic.com/international/archive/2011/12/jewish-federations-take-stand-against-israeli-ad-campaign/249382/