UPDATE: It's so interesting -- I've gotten a bunch of emails and tweets on this already -- about 60 percent of the people who write are stating some variation of "these unbelievable clueless Germans." The other 40 percent or so of my correspondents are asking what the big deal is. Either you get it or you don't, I guess, but "German engineering" connotes the mechanized, efficient, aspects of the program of Nazi extermination. The word "scream," well, means "scream." Though one reader, who gets it, notes that this Bosch ad isn't as bad as this one.
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