And Of Course, That 9/11 Thing...

A CBS executive declares that Tiger Woods' return will be the second-biggest media event of the past ten to fifteen years, after the Obama inauguration. But I guess 9/11 was more of a spontaneous event. The invasion of Iraq wasn't that spontaneous, however. And it seemed pretty big at the time. 

This article available online at:

http://www.theatlantic.com/international/archive/2010/03/and-of-course-that-9-11-thing/37523/