Vladimir Putin is calling on the conservatives of the world to unite—behind him.
The Kremlin leader's full-throated defense of Russia's "traditional values" and his derision of the West's "genderless and infertile" liberalism in his annual state-of-the-nation address last week was just the latest example of Putin attempting to place himself at the vanguard of a new "Conservative International."
The speech came on the heels of the appointment of Dmitry Kiselyov—the television anchor who has said the hearts of gays and lesbians who die should be buried or burned—as head of the new Kremlin-run media conglomerate Rossia Segodnya.
And just days before Putin's address, the Center for Strategic Communications, an influential Kremlin-connected think tank, held a press conference in Moscow to announce its latest report. The title: "Putin: World Conservatism's New Leader."
According to excerpts from the report cited in the media, most people yearn for stability and security, favor traditional family values over feminism and gay rights, and prefer nation-based states rather than multicultural melting pots. Putin, the report says, stands for these values while "ideological populism of the left" in the West "is dividing society."
"Against the backdrop of a difficult economic situation, people are becoming more prudent," Dmitry Abzalov of the Center for Strategic Communications said at the news conference. "It is important for most people to preserve their way of life, their lifestyle, their traditions. So they tend toward conservatism. This is normal."
This, Abzalov added, represented "a global trend."
The Kremlin apparently believes it has found the ultimate wedge issue to unite its supporters and divide its opponents, both in Russia and the West, and garner support in the developing world. They seem to believe they have found the ideology that will return Russia to its rightful place as a great power with a messianic mission and the ability to win hearts and minds globally.
As the West becomes increasingly multicultural, less patriarchal and traditional, and more open to gay rights, Russia will be a lodestone for the multitudes who oppose this trajectory. Just as the Communist International, or Comintern, and what Soviet ideologists called the "correlation of forces" sought to unite progressive elements around the globe behind Moscow, the world's traditionalists will now line up behind Putin.
And there is some evidence that this message may be resonating.
"While his stance as a defender of traditional values has drawn the mockery of Western media and cultural elites, Putin is not wrong in saying that he can speak for much of mankind," conservative American commentator Patrick Buchanan wrote. "Putin may be seeing the future with more clarity than Americans still caught in a Cold War paradigm."
The 21st century, Buchanan adds, may be marked by a struggle pitting "conservatives and traditionalists in every country arrayed against the militant secularism of a multicultural and transnational elite."
Others on the American right, like Rod Dreher, a senior editor of the "American Conservative," also wrote favorably—albeit in a more nuanced manner—of Putin's speech. "Putin may be a cold-eyed cynic, but he’s also onto something," he wrote.