Here's One Example of What Free Media Can Do in Afghanistan

Saad Mohseni on incidental causes of social change
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An Afghan news reporter stands next to TV screens at Tolo television in Kabul, July 2010. (Ahmad Masood/Reuters)

Saad Mohseni is the chairman and CEO of MOBY Group, which was founded in Afghanistan in 2002 and has since become a major industry player across South and South-Central Asia. Mohseni doesn't talk big about what motivates his business, but he does think that it and media companies like it can help change their societies -- often simply by recognizing and responding to emerging consumer demands. "We're business people," he said at the Aspen Ideas Festival today. "We go about the business, as one does. But the impact of some of the things we've seen, in a short space of time, has been very positive."

"When we had a radio program initially in 2003, we had male and female DJs discussing a whole host of issues," Mohseni said, "and the backlash was extraordinary. As a matter of fact we even contemplated getting rid of the female DJs. But we persisted. In a very short space of time it became a sort of acceptable format for radio, and most of our listeners accepted the reality that a man and a woman can be in a studio, just have a normal chat. Again, it wasn't by design but it's a byproduct of doing the sorts of things that we do."

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J.J. Gould is the editor of TheAtlantic.com. More

He has written for The Washington MonthlyThe American ProspectThe Moscow Times, The Chronicle Herald, and The European Journal of Political Theory. Gould was previously an editor at the Journal of Democracy, co-published by the Johns Hopkins University Press and the National Endowment for Democracy, and a lecturer in history and politics at Yale University. He has also worked with McKinsey & Company's New York-based Knowledge Group on global public- and social-sector development and on the economics of carbon-emissions reduction. Gould has a B.A. in history from McGill University in Montreal, an M.Sc. from the London School of Economics, and a Ph.D. in politics from Yale. He is from Nova Scotia.

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