The diplomats in Cairo, apparently attempting to wield the power of social media for public diplomacy, put out official tweets with an unusually conversational tone.
Security forces guard the U.S. embassy in Cairo. (Reuters)
American diplomat Larry Schwartz has gotten himself into some trouble this week. A senior public affairs officer at the U.S. embassy in Cairo, Schwartz on Tuesday wrote a much-discussed memo stating that the embassy "condemns the continuing efforts by misguided individuals to hurt the religious feelings of Muslims," as well as several defensive tweets, some of which he later deleted. For example: "This morning's condemnation (issued before protests began) still stands. As does condemnation of unjustified breach of the Embassy." Romney condemned the "apology," as he described it, and the White House quickly disavowed the memo.
State Department officials back in Washington, it turns out, had reviewed the memo and explicitly told Schwartz not to publish it, which he did anyway. "Frankly, people here did not understand it," a State Department official toldForeign Policy's Josh Rogin. "The statement was just tone deaf. It didn't provide adequate balance. We thought the references to the 9/11 attacks were inappropriate, and we strongly advised against the kind of language that talked about 'continuing efforts by misguided individuals to hurt the religious feelings of Muslims.'"
Tuesday's controversial tweets from the @USEmbassyCairo account, which Schwartz reportedly runs, were unusually provocative and political but otherwise generally consistent with the feed's noticeably conversational tone. American embassies acrosstheglobehavetaken to Twitter over the last year or two, an impressive soft power outreach to citizens of foreign countries, but the Cairo feed has stood out. Other feeds, even when they tweet frequently, tend to take the staid tone of official diplomacy, tweeting press releases, quotes from U.S. officials, and relevant headlines.
Not Cairo. The official Twitter account for the embassy to Egypt often engages directly with Egyptian Twitter users and with American journalists in Egypt, replying to their questions or forwarding their tweets. The feed can at times feel less like an outlet for official embassy news than the personal account of an American who happens to be working at the embassy. It quotes or mourns famous authors, sends out silly links about "tweeting plants!!," makes pointed references to West Wingepisodes (one of which seemed to criticize Egypt's decision to adopt an American-style presidential system), hashtags heavily, and asks, for example, "How is everyone out there on Twitter today?"
If Schwartz oversees the embassy's official Twitter feed, as Foreign Policy reported, then it's worth considering whether his unusually personal, informal style on Twitter might also inform his decision to so brazenly publish Tuesday's memo against the wishes of the State Department. After all, Schwartz grew visibly more comfortable over time in using the Twitter feed as an outlet that increasingly reflected his voice and, on issues often banal but sometimes consequential, his point of view. That this might carry over to a press release about the length of three tweets wouldn't seem shocking. If nothing else, by going forward with the memo despite the State Department specific instructions not to, Schwartz seemed to feel comfortable, in that instance, making the decision for himself as to what the American embassy would say publicly.
Despite yesterday's backlash, the U.S. embassy to Egypt's particular Twitter style seems to be continuing. The account has tweeted 25 times since Tuesday's controversy over the embassy's memo and tweets, which apparently drew Secretary of State Hillary Clinton's personal involvement and public comment from President Obama in an interview. More than half of those have been responses to other accounts. I don't know whether or not Schwartz is still involved in the account, but the account got into a surprisingly heated, somewhat bitchy exchange with the official Twitter account for the Egyptian Muslim Brotherhood, with which Egyptian President Mohammed Morsi is strongly affiliated:
.@ikhwanweb Thanks. By the way, have you checked out your own Arabic feeds? I hope you know we read those too.
Twitter is a social medium, and it both encourages informality and rewards users who embrace that more conversational style. It does not reward users who put out only staid press releases and official statement. The diplomats who run the account of the U.S. embassy to Egypt seems to have understood this, attempting to master Twitter's more conversation style to maximize its public diplomacy potential. But one problem with this is that, if succeeding on Twitter outreach means running the feed like a real person instead of a faceless bureaucrat, does that make the feed reflect the individual behind it more than the broader United States and United States government, which is what the feed and embassy are meant to represent?
More social interaction and more informality is a good thing in social media terms, but the goal of the @USEmbassyCairo feed is presumably not to be good at social media, it's to be good at official government diplomacy. Those aren't always the same thing. The minor Twitter spat above, and maybe this week's imbroglio over the tweets that State Department officials seem to consider ill-considered, are a reminder that this approach, for all its success, also has downsides and risks.
Sullivan: Now we’re getting somewhere. And I’m not just referring to all of the potential wars that so many of our Game of Thrones characters are trying to either stave off or set aflame. We’ll get to those in a moment. No, I’m talking about the long-simmering question that should be on every fan’s mind, the one that showrunners David Benioff and D.B. Weiss had to answer before George R. R. Martin would hand over his series so they could bring it to television
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The results were the kind that medical labs don't leave on your answering machine:
Several of the beards that were tested contained a lot of normal bacteria, but some were comparable to toilets.
“Those are the types of things you'd find in (fecal matter),” Golobic said, referring to the tests.
Even though some of the bacteria won’t lead to illness, Golobic said it’s still a little concerning.
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But after meeting with him a few times, Tim’s team got a very different message from the one he intended to send. “After a few weeks of meetings,” Halvorson explains, “one team member finally summoned up the courage to ask him the question that had been on everyone’s mind.” That question was: “Tim, are you angry with us right now?” When Tim explained that he wasn’t at all angry—that he was just putting on his “active-listening face”—his colleague gently explained that his active-listening face looked a lot like his angry face.
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In a desert in eastern Sudan, along the banks of the Nile River, lies a collection of nearly 200 ancient pyramids - many of them tombs of the kings and queens of the Meroitic Kingdom which ruled the area for more than 900 years. The Meroë pyramids, smaller than their Egyptian cousins, are considered Nubian pyramids, with narrow bases and steep angles on the sides, built between 2,700 and 2,300 years ago, with decorative elements from the cultures of Pharaonic Egypt, Greece, and Rome. Though the pyramids are one of the main attractions for Sudan's tourists, the local tourism industry has been devastated by a series of economic sanctions imposed by various Western nations throughout the course of the country's civil war and the conflict in Darfur. According to reports, Sudan now receives fewer than 15,000 tourists per year, compared to past estimates of as many as 150,000.
Some psychology research in recent years is making an old aphorism look like an incomplete thought: Clothes make the man… Yes? Go on?
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Every week for the seventh and final season of AMC's hit period-drama Mad Men, Sophie Gilbert, David Sims, and Lenika Cruz will discuss the possible fates facing Don Draper and those in his orbit.
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To which the people of New York and New Jersey might reply: seriously?
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