The Most Famous Chinese Blogger and Racecar Driver You've Never Heard Of

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The 29-year-old Han Han is one of the most-read and consequential bloggers in China, maybe the world, so why is he so little-known in the West?

han han.jpg
Chinese blogger Han Han attends a news conference at Hong Kong's book fair. (Reuters)

Americans today seem to know a lot more about China than they used to, as evidenced by their familiarity with more Chinese names than just Mao Zedong and Jackie Chan. Americans who have only a passing interest in China will often ask me, "What do you think of Liu Xiaobo and Ai Weiwei?" Some who have trouble with Chinese names might just ask about "that political prisoner who won the Nobel Peace Prize," "that outspoken artist the Chinese authorities keep hassling," or, now that Chen Guangcheng has spent some time in the news, "that blind lawyer who escaped from house arrest."

But here's what I keep waiting for them to ask: "How do you feel about Han Han?"

A can't-remember-the-Chinese-name variant of that question might go, "What's your take on that good-looking literary bad boy, high school drop-out, bestselling novelist, race car driver who is featured on the cover of Chinese fashion magazines and writes blog posts that often get censored by the Internet police but sometimes annoy dissidents?"

Or they might simply ask, "What do you think of theworld's most widely read blogger?." Though across-the-web comparisons are probably impossible, the 29-year-old Han Han's blog attracts about a million views per post and half a billion visitors so far, leading media outlets to occasionally refer to him as the world's most popular blogger.

A rebellious dissident appeals to Westerners in a way that an inside-the-system blogger might not.

But Han Han is a big deal in China -- and among many China scholars and journalists in the West -- and there's no mystery as to why. He has a large and loyal following among young Chinese, something the three dissidents I listed, as admirable as they are, haven't attained. And he has consistently been at or near the center of some of the liveliest debates taking place on the Chinese Internet, the closest thing to a public sphere that exists on the mainland.

Some of Han Han's online essays, which tend to be reposted to other sites by fans eager to ensure his words won't disappear if the censors move in, offer straightforward criticisms of corrupt officials. Others lambast ultra-nationalist youths he thinks have been mindlessly lashing out against foreigners. Still others are more enigmatic. When Liu won the Nobel, for instance, Han Han just put up quotation marks with no words, suggesting that he wanted to weigh in on this subject, but knew that anything he said in support of Liu would be deleted instantly by the Internet police.

But Han has made clear that he's no dissident. His trio of much-discussed 2011 posts -- devoted in turn to "revolution," "democracy," and "freedom" -- argued that China isn't heading toward a democratic revolution, nor should it. He even pokes fun at Chinese writers who seem to imagine that they could someday emulate the Czech dissident-cum-revolutionary Vaclav Havel. Ai Weiwei scoffed in response, "It would be a good piece for [state-run newspaper] Global Times to publish."

In yet other posts, he eschews politics completely, sometimes with comic turns that can veer toward the juvenile. In one post, he mused on how hard it was to form an opinion of Haibao, the Gumby-like official mascot for the 2010 Shanghai Expo, when all the images of it only showed its front, leaving it impossible to know what its rear end looked like. And yet, his mid-2011 lament for the victims of last year's high-speed train crash near Wenzhou, "A Nation Derailed," scathingly criticized the government for callously disregarding safety and for refusing to admit its mistake -- two recurring themes in Han Han posts.

How is it that someone so significant and interesting remains largely unknown outside of China? It can't be because no one has written about him. Back in 2009, Simon Elegant profiled him for Time. In 2010, Foreign Policy included him in its list of 100 top global thinkers and Perry Link celebrated his "Aesopian wit" in an International Herald Tribune op-ed. Last year, the New Yorker ran an excellent piece on him by Evan Osnos cleverly titled "The Han Dynasty," and Fast Company called him one of the 100 most creative people in business. This year he's been the subject of an unusually engaging "Lunch with the FT" feature by David Pilling, the Asia editor of the Financial Times, and was discussed in Jacob Weisberg's Slate essay on Internet censorship in China. And so on.

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