Germany and Italy forbid glorifying Nazis or fascism, but disagree over whether these tasteless, kitschy wines qualify as harmful to society.
A bartender pours a glass of Lundarelli Führerwine. (AP)
The Fuhrer is causing a furor. Italian winemaker Vini Lunardelli's breathtakingly tasteless line of Nazi-themed wines has offended again, with two American tourists understandably peeved about discovering some bottles adorned with Adolf Hitler's image in a shop in Veneto province. The Italian-produced wines bear dozens of different labels displaying, with no hint of irony, such names as "Ein Volk, ein Reich, ein Führer!" (a Nazi slogan meaning "One people, one empire, one ruler"), "Der Prosecco Vom Führer," and, simply, "FÜHRERWEIN." Another line bears the images and slogans of Benito Mussolini and his fascist regime.
The American tourists, incensed (one of them noted that her father lived through Auschwitz), protested to Italian authorities and to the local, and then international, media. "We would think of it as neo-Nazism," one told the U.K. Telegraph. "It makes you wonder about the sympathies of the local people." You don't have to be Jewish or the child of a Holocaust survivor to find the wine labels appalling and odious, but it doesn't hurt. Local prosecutors say they've opened a formal inquiry, and a cabinet-level Italian minister issued a statement to "reassure our American friends" and to condemn the wines for "compromising the image of Italy abroad."
Italian officials might be expressing shock, but the Vini Lunardelli wines have been offending for almost two decades, and this is not their first international incident. There's no doubt that Führerwine is offensive, and it's difficult to know the vintner's motivations for sure. But it might reflect less "neo-Nazi sympathies" and more a crass willingness to exploit shock value and Europe's particular sensitivities to the fascist legacy -- not to mention the international media attention that comes with infuriating foreign governments -- to make a few bucks. And it seems to be effective.
Lunardelli launched their "Historical Series" in 1993, printing labels bearing "personages of Italian and world political history." The first Führer vintage was introduced in 1995, becoming "a great marketing success," the winemaker later toldDecanter. In 1997, the German government began lodging official complaints. Germany takes the Nazi legacy very, very seriously: neo-Nazi parties are illegal, Hitler's autobiography Mein Kampf has been officially banned for decades, and the German Parliament almost blocked approval for a relatively straightforward genetic testing law, apparently over the echoes of Nazi eugenics programs. By 2003, Germany's battle against Lunardelli had so escalated that the German justice minister wrote a formal letter to her Italian counterpart asking for Italy consider shutting down the "contemptible and tasteless" wines. The German state of Bavaria, the closest to Italy, opened an investigation as to whether any bottles had crossed the border.
Nothing came of it at first. Then, in early 2007, some German tourists ended up buying some number of the wines while in Italy. It's not clear how their purchases became public, but it re-sparked the old controversy. In September, Italian police finally moved against the wines, confiscating bottles for their "glorification of the perpetrators of crimes against humanity." The public prosecutor, according to Lunardelli, accused the winemakers of being Nazi apologists. Like in Germany, Italian law forbids the glorification of the 1930s fascist regime that helped spark World War Two, which cost tens of millions of lives. But, one month after police had seized the wines, an Italian judge ruled that they were OK to sell; the second time that Lunardelli had been exonerated of promoting fascism.
It's a sign of Germany's sensitivity to anything remotely hinting of Nazi sympathies that the government would not only formally investigate whether a bottle of Führerwein might have entered the country, but publicly request that the Italian government intervene to stop production. It's also an interesting contrast to Italy's own laws, which while similar in intent to Germany's, appear to be laxer in restricting speech, at least when it comes to these wine labels.
I don't have an answer as to whether or not the wines promote Naziism and fascism, but it's worth noting that this doesn't seem to have been Lunardelli's intent. "We would not have produced them unless there was a demand," the winemaker toldDecanter in 2007. "In fact the Hitler labels were not our idea, they were specifically requested by customers in Germany and Austria. ... When they saw the labels with Il Duce and Che Guevara, they suggested a series with Hitler." The company's website proudly boasts the line, not as a victory in Aryan soft power, but as a marketing triumph. "Thanks to this invention, the wine company Alessandro Lunardelli has obtained a lot of attention from the media all over the world both for the originality of the idea and for the quality of the wines." They say that line, which has 50 different labels, now makes up half of their sales.
In any case, some of the labels carry images of Stalin, Marx, and Che Guevara, not savory figures by any means but sworn enemies of Hitler and fascism, suggesting that the line is indeed less about glorifying any singular ideology than about shock value and the free marketing that comes with, for example, stories like this one.
The wines are interesting test case for Europe's decades-old speech restrictions against glorifying the nightmarish regimes of the 1930s and 1940s, meant both to guard against the rise of all-too-real neo-Nazi or neo-fascist parties and to maintain the carefully instituted national histories that hold these ideologies as a horrid mistake. It seems unlikely, as the Italian courts may have concluded in allowing continued Lunardelli production, that slapping Hitler's face on a cabernet label is going to increase popular support for a return of the Third Reich.
Still, Neo-Nazism and the ethnic nationalism behind it remain real, if marginal, forces in Europe. Treating Hitler and his Nazi slogans as kitsch, as fodder for a bit of silly shock value, would seem to risk divesting these images of the horror and shame that two generations of Germans and Italians have ingrained to remind themselves of one of history's greatest crimes. Buying a bottle of Der Prosecco Vom Führer might just be a bit of harmless fun, but maybe, from the German perspective, that's exactly the problem.
How the election looks to backers of the Republican nominee
Perhaps the hardest thing to do in contemporary American politics is to imagine how the world looks from the other side. I’ve made no secret of why, as a Republican, I oppose Donald Trump and what he stands for. But I’ve also been talking to his supporters and advisors, trying to understand how they see and hear the same things that I do, and draw such very different conclusions. What follows isn’t a transcription—it’s a synthesis of the conversations I’ve had, and the insights I’ve gleaned, presented in the voice of an imagined Trump supporter.
“You people in the Acela corridor aren’t getting it. Again. You think Donald Trump is screwing up because he keeps saying things that you find offensive or off-the-wall. But he’s not talking to you. You’re not his audience, you never were, and you never will be. He’s playing this game in a different way from anybody you’ve ever seen. And he’s winning too, in a different way from anybody you’ve ever seen.
The most personally moving, and most fundamentally patriotic, moment of the Democratic National Convention was the appearance by the bereaved parents of Army Captain Humayun Khan, and the statement about the meaning of their son’s life and death, and about the Constitution, by Mr. Khizr Khan.
After Khizr Khan spoke, politicians and commentators on most networks said they were moved, humbled, inspired, choked up. (Commentators on Fox did not say these things, because their coverage cut away from the Khans for Brit Hume and Megyn Kelly, plus a Benghazi ad.)
Not the people—the term. How generational divisions have driven down voter turnout over the last century of American politics.
Throughout the 2016 U.S. presidential election, pundits and activists have debated how to get more Millennials involved in politics, always stressing their distinctive character. But it was actually this tendency to slice up the electorate into unique generations that drove young people from politics in the first place.
In the 19th century, children, youths, and adults “mingled freely together” at rowdy campaign rallies, lured by the holy trinity of booze, barbecue, and bonfire. Older citizens introduced young people to politics, helping to drive voter turnouts to their highest levels in U.S. history. “It’s the ‘big fellow,’” observed the Republicans canvassing in pool halls and saloons in the 1880s, who does the best job getting “the ‘little fellow”’ into politics.
Narcissism, disagreeableness, grandiosity—a psychologist investigates how Trump’s extraordinary personality might shape his possible presidency.
In 2006, Donald Trump made plans to purchase the Menie Estate, near Aberdeen, Scotland, aiming to convert the dunes and grassland into a luxury golf resort. He and the estate’s owner, Tom Griffin, sat down to discuss the transaction at the Cock & Bull restaurant. Griffin recalls that Trump was a hard-nosed negotiator, reluctant to give in on even the tiniest details. But, as Michael D’Antonio writes in his recent biography of Trump, Never Enough, Griffin’s most vivid recollection of the evening pertains to the theatrics. It was as if the golden-haired guest sitting across the table were an actor playing a part on the London stage.
“It was Donald Trump playing Donald Trump,” Griffin observed. There was something unreal about it.
Last night, in her overall very successful acceptance speech, Hillary Clinton said with ruthless precision about her opponent:
Ask yourself: Does Donald Trump have the temperament to be Commander-in-Chief?
Donald Trump can't even handle the rough-and-tumble of a presidential campaign.
He loses his cool at the slightest provocation. When he's gotten a tough question from a reporter. When he's challenged in a debate. When he sees a protestor at a rally.
Emphasis added, as it was in her delivery:
Imagine—if you dare, imagine—imagine him in the Oval Office facing a real crisis. A man you can bait with a tweet is not a man we can trust with nuclear weapons.
I can’t put it any better than Jackie Kennedy did after the Cuban Missile Crisis. She said that what worried President Kennedy during that very dangerous time was that a war might be started—not by big men with self-control and restraint, but by little men—the ones moved by fear and pride.
A collection of books recommended by The Atlantic’s editors and writers
The Atlantic’s editors and writers share their recommendations for summer reading—new titles, old favorites, and others in between.
By Yaa Gyasi
In her first novel, Yaa Gyasi cleverly weaves the intergenerational tale of a family through a series of short, but interrelated stories set in what’s now Ghana during the mid-18th century. The two women at the center of the novel, Effia and Esi, are half-sisters who wind up on vastly different paths. One is captured during a battle between tribes, sold, and winds up on a slave ship bound for the U.S. The other—separated from her village and married off to a British slaver—ends up living on top of the dungeons that hold her own kin and hundreds of others who would also become slaves. The novel traces the lineage of these women through the tales of their children, and their children’s children, and so on—up until the present day.
Physicists can’t agree on whether the flow of future to past is real or a mental construct.
Einstein once described his friend Michele Besso as “the best sounding board in Europe” for scientific ideas. They attended university together in Zurich; later they were colleagues at the patent office in Bern. When Besso died in the spring of 1955, Einstein—knowing that his own time was also running out—wrote a now-famous letter to Besso’s family. “Now he has departed this strange world a little ahead of me,” Einstein wrote of his friend’s passing. “That signifies nothing. For us believing physicists, the distinction between past, present, and future is only a stubbornly persistent illusion.”
Einstein’s statement was not merely an attempt at consolation. Many physicists argue that Einstein’s position is implied by the two pillars of modern physics: Einstein’s masterpiece, the general theory of relativity, and the Standard Model of particle physics. The laws that underlie these theories are time-symmetric—that is, the physics they describe is the same, regardless of whether the variable called “time” increases or decreases. Moreover, they say nothing at all about the point we call “now”—a special moment (or so it appears) for us, but seemingly undefined when we talk about the universe at large. The resulting timeless cosmos is sometimes called a “block universe”—a static block of space-time in which any flow of time, or passage through it, must presumably be a mental construct or other illusion.
Learning how to bond with my daughter, who found comfort in the familiarity of being alone, has come through understanding reactive attachment disorder.
My hands hover over the computer keyboard. They are trembling. I hold down the shift key and type the words with intention, saying each letter aloud: “R-e-a-c-t-i-v-e A-t-t-a-c-h-m-e-n-t D-i-s-o-r-d-e-r.” The words “reactive attachment disorder” are memory beads I gather into a pile and attempt to string along on a necklace.
I think back to when Judith, my neighbor who is a psychiatrist, offhandedly threw out the term the first time she met Julia. We were talking about babies who start their lives in orphanages, and she mentioned the disorder. She wasn't suggesting that my daughter Julia showed any signs, but she’d said it was a well-known problem with children who’d been adopted from Romanian orphanages in the '80s and '90s. I remember nodding my head and thinking, Shut up, Judith. We got Julia young. It shouldn't be an issue.
Last month, my wife and I found ourselves in a disagreement about whether or not our apartment was clean enough for guests—the type of medium-sized disagreement that likely plagues all close relationships. In the midst of it, there was a lull and, feeling exhausted all of a sudden, I got up and left the living room. In the bedroom, I immediately fell face down into the sheets. The next thing I knew it was 20 minutes later and my wife was shaking me awake. I hadn’t meant to fall asleep; I just felt so fatigued in that moment that there was nothing else I could do.
This wasn’t new for me. A few weeks earlier, I had come into conflict with an acquaintance over some money. We were exchanging tense emails while I was at my office, and I began to feel the slow oozing onset of sleep, the same tiredness that came on when, as a child, I rode in the backseat of the car on the way home from some undesired trip. A sleepiness that overtakes the body slowly but surely and feels entirely outside of your control.
It’s a staple in American homes, but at what environmental cost?
As Hurricane Katrina raged through New Orleans in 2005, neighborhood after neighborhood collapsed from flooding. Of the houses that stood, many still had to be bulldozed due to mold within the walls. But one building, a plantation-home-turned-museum on Moss Street built two centuries before the disaster, was left almost entirely unscathed.
“The Pitot house was built the old way, with plaster walls,” says Steve Mouzon, an architect who helped rebuild the city after the hurricane. “When the flood came, the museum moved the furniture upstairs. Afterwards, they simply hosed the walls—no harm done.”
The other houses weren’t built the old way. “All the homes around the Pitot house were lost because they were built with drywall,” says Mouzon.