Jewish Federations Take Stand Against Israeli Ad Campaign

For the many, many, many of you who wrote to me complaining about the Israeli government's anti-Diaspora ad campaign, take heart: At least the leaders of Jewish Federations of North America (JFNA) are paying attention. Someone just passed me this memo (and I confirmed its authenticity with the JFNA):

TO:                  JFNA Board of Trustees

                        Federation Presidents and Executive Directors

 

FROM:             Kathy E. Manning, Chair, JFNA Board of Trustees

                        Michael C. Gelman, Chair, JFNA Executive Committee

                        Jerry Silverman, JFNA President & CEO

RE:                   Israel Ad Campaign

Dear Colleagues,

 

This is to follow up on an earlier note from the JFNA Israel office concerning a new Israeli Ministry of Immigrant Absorption ad campaign attempting to lure ex-Israeli citizens home.

While we recognize the motivations behind the ad campaign, we are strongly opposed to the messaging that American Jews do not understand Israel. We share the concerns many of you have expressed that this outrageous and insulting message could harm the Israel-Diaspora relationship.

For that reason, we have made our concerns known to Israeli officials in the United States, and are delivering a strong letter to the Prime Minister's office asking the government to stop this initiative and to reconsider the strategy behind it. We have also offered to help play a role in rethinking this effort.

 

We will keep you informed with updates as soon as possible.

 

Thank you.

 

 
Presented by

Jeffrey Goldberg is a national correspondent for The Atlantic and a recipient of the National Magazine Award for Reporting. He is the author of Prisoners: A Story of Friendship and Terror. More

Before joining The Atlantic in 2007, Goldberg was a Middle East correspondent, and the Washington correspondent, for The New Yorker. He was previouslly a correspondent for The New York Times Magazine and New York magazine. He has also written for the Jewish Daily Forward and was a columnist for The Jerusalem Post.

Goldberg's book Prisoners was hailed as one of the best books of 2006 by the Los Angeles Times, The New York Times, The Washington Post, Slate, The Progressive, Washingtonian magazine, and Playboy. He received the 2003 National Magazine Award for Reporting for his coverage of Islamic terrorism and the 2005 Anti-Defamation League Daniel Pearl Prize. He is also the winner of the International Consortium of Investigative Journalists prize for best international investigative journalist; the Overseas Press Club award for best human-rights reporting; and the Abraham Cahan Prize in Journalism.

In 2001, Goldberg was appointed the Syrkin Fellow in Letters of the Jerusalem Foundation, and in 2002 he became a public-policy scholar at the Woodrow Wilson International Center for Scholars in Washington, D.C.

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