The World's Greatest Book Proposal, Courtesy of the Monitor Group

When Mother Jones magazine first mentioned the document entitled "A Proposal for Expanding the Dialogue around the Ideas of Muammar Qadhafi," which was written on behalf of the late, great Muammar Qaddafi by the not-late and not-great Monitor Group, the Boston-based consulting firm -- I thought: This is it, the greatest book proposal ever written. Monitor was offering its services to Qaddafi, as well as its connections to a group of formerly-esteemed academics, many at Harvard (Monitor is the creation of a group of Harvard B-school professors), to produce a book that would reintroduce his ideas to the Western public.

There are those who would argue that Monitor's decision to launder Qaddafi's reputation for profit  - to drive it through a Harvard carwash, as it were -- marks a moment of unsurpassed cynicism and moral corruption in the history of America's image-management industry, which is already pretty debased. But not me. I took Monitor at its word: There was so much that Qaddafi had to offer the world. Monitor was simply trying to bring Qaddafi's wisdom to the world. For a small fee, of course.

Here is my Bloomberg View column on Monitor's dalliance with the dictator:

There are certain writers whose deaths leave us intellectually impoverished. Imagine if Tocqueville were here to explain the Tea Party, or if we could read Solzhenitsyn today on a revenant Russia, or Naguib Mahfouz on Tahrir Square.

And just imagine what further illuminating thoughts the great Libyan writer Muammar Qaddafi could have shared with us, had his people not turned on him with such terrifying finality.
I will miss so many things about Qaddafi: the funny hats, his voluptuous Ukrainian nurse, those charming sons of his, and the female bodyguards who comprised his very own Deadly Viper Assassination Squad. But what I will miss most is the belle- lettrist Qaddafi, the Qaddafi who brought forth so many treasures of scholarship that his work will be studied around the globe for at least another six, or perhaps even nine, months.

His literary output was extraordinary, given the amount of time he had to spend on bleeding his country's treasury, plotting terrorist attacks against civilian airliners and torturing dissidents. If you commit yourself to a careful reading of Qaddafi's work, as I have, you will be astonished by the breadth of his knowledge in matters governmental, philosophical, theological and menstrual.

Menstrual, you ask? In the now-legendary "Green Book," Qaddafi's summa, he writes: "Women are females and men are males. According to gynecologists, women menstruate every month or so, while men, being male, do not menstruate or suffer during the monthly period."

So true! And so sad that the world misinterpreted such profound truths, unfairly labeling them gibberish from a despot.

There was a moment, a few years ago, when the opportunity arose for Qaddafi to be reintroduced to the world, and here now is the tragedy of our story. Recall that shortly after the U.S. invasion of Iraq, Qaddafi, then known as a bargain-basement Saddam Hussein, decided to give up his nuclear program and work his way into the good graces of the West.
Some attributed Qaddafi's volte-face to fear. Specifically, fear of President George W. Bush and his demonstrated desire to dismantle the rogue regimes of the Middle East. But others asserted that the change we saw in Tripoli was genuine, that here was an example of a leader who after a period of on-the-job training (more than 30 years, in fact) realized that political moderation and democratic reform were in the best interests of his country.

Granted, many of the people who asserted this were paid to do so, including the top-shelf minds of the Monitor Group, a Massachusetts-based consulting company that selflessly offered to help the Libyan regime improve its reputation for a fee of $3 million. One of Monitor's clever methods was to pay U.S. academics -- including Joseph Nye Jr. and Benjamin Barber -- to meet with Qaddafi and, with any luck, report back that the despot was, in fact, a changed man and a misunderstood philosopher.

Another method was to propose that Qaddafi produce a book that would reintroduce the world to the profundities expressed in less-accessible fashion in the "Green Book."
In its original proposal to the Libyan government, Monitor suggested that its main interest was to expand "the dialogue around the ideas" of Qaddafi, who has "made significant efforts to think through many of the critical political and philosophical issues of the day, and to publish his thinking to a broader audience."

Of course, Monitor hoped to charge Qaddafi more than $2 million for producing such a book, but quality intellectual output doesn't come cheap. How much would be too much to introduce Western elites to such thoughts as this: "There can be no democracy without Popular Conferences and Committees everywhere. First, the people are divided into Basic Popular Conferences. Each Basic Popular Conference chooses its secretariat. The secretariats of all Popular Conferences together form Non-Basic Popular Conferences. Subsequently, the masses of the Basic Popular Conferences select administrative People's Committees to replace government -- " well, you get the point.

The experts at Monitor understood that the U.S. had much to learn about democracy from their Libyan client.

Alas, Monitor's book project was not to be. During the revolution that led to Qaddafi's demise, Monitor finally admitted that mistakes were made. "In the spirit of enabling the country's reintegration with the global community, we at one point proposed to help write a book representing the views of Mr. Gaddafi," read one of the company's mea culpas. "During subsequent discussions regarding this proposal it became clear to us that it was a serious mistake on our part, and the work did not proceed."

I think Monitor was too hard on itself. We can learn so much about dictators when they actually put their thoughts to paper. There are great books out there waiting to be written by celebrity tyrants. I, for one, would like to read Robert Mugabe on agrarian reform, and Alexander Lukashenko on bringing the KGB into the 21st century. Hugo Chavez, I'm sure, has inspiring words for those battling cancer, and Bashar al-Assad, who is facing a Qaddafi-type situation himself, could write a book with Monitor's help arguing that he is actually a humanitarian leader, because he has so far murdered such a small portion of Syria's citizens.
If Monitor was willing to take on the Qaddafi account, why not help Assad? After all, tyrants are people too.
Presented by

Jeffrey Goldberg is a national correspondent for The Atlantic and a recipient of the National Magazine Award for Reporting. He is the author of Prisoners: A Story of Friendship and Terror. More

Before joining The Atlantic in 2007, Goldberg was a Middle East correspondent, and the Washington correspondent, for The New Yorker. He was previouslly a correspondent for The New York Times Magazine and New York magazine. He has also written for the Jewish Daily Forward and was a columnist for The Jerusalem Post.

Goldberg's book Prisoners was hailed as one of the best books of 2006 by the Los Angeles Times, The New York Times, The Washington Post, Slate, The Progressive, Washingtonian magazine, and Playboy. He received the 2003 National Magazine Award for Reporting for his coverage of Islamic terrorism and the 2005 Anti-Defamation League Daniel Pearl Prize. He is also the winner of the International Consortium of Investigative Journalists prize for best international investigative journalist; the Overseas Press Club award for best human-rights reporting; and the Abraham Cahan Prize in Journalism.

In 2001, Goldberg was appointed the Syrkin Fellow in Letters of the Jerusalem Foundation, and in 2002 he became a public-policy scholar at the Woodrow Wilson International Center for Scholars in Washington, D.C.

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