From the Times:

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I agree with the advertisers who think that The Atlantic is a great magazine. And I should say -- because it doesn't get said on the editorial side very often -- that I appreciate the people who sell advertising for our magazine in this adverse climate. They help support some very good journalism. In other words, they're on a mission from God. And you, Goldblog readers, can get right with God by subscribing to The Atlantic, here. Subscribing doesn't guarantee you a place in heaven, but it can't hurt.