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Jeffrey Goldberg

Jeffrey Goldberg - Jeffrey Goldberg is a national correspondent for The Atlantic and a recipient of the National Magazine Award for Reporting. Author of the book Prisoners: A Story of Friendship and Terror, Goldberg also writes the magazine's advice column.
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Before joining The Atlantic in 2007, Goldberg was a Middle East correspondent, and the Washington correspondent, for The New Yorker. Previously, he served as a correspondent for The New York Times Magazine and New York magazine. He has also written for the Jewish Daily Forward, and was a columnist for The Jerusalem Post.

His book Prisoners was hailed as one of the best books of 2006 by the Los Angeles Times, The New York Times, The Washington Post, Slate, The Progressive, Washingtonian magazine, and Playboy. Goldberg rthe recipient of the 2003 National Magazine Award for Reporting for his coverage of Islamic terrorism. He is also the winner of the International Consortium of Investigative Journalists prize for best international investigative journalist; the Overseas Press Club award for best human-rights reporting; and the Abraham Cahan Prize in Journalism. He is also the recipient of 2005's Anti-Defamation League Daniel Pearl Prize.

In 2001, Goldberg was appointed the Syrkin Fellow in Letters of the Jerusalem Foundation, and in 2002 he became a public-policy scholar at the Woodrow Wilson International Center for Scholars in Washington, D.C.
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Erectile Dysfunction and the Yankees

By Jeffrey Goldberg

Apr 20 2009, 8:47 AM ET Comment

So I'm watching the Yankees play Cleveland yesterday (it was definitely fan interference on that Posada home run, in my humble opinion), and I leave the room for a minute, at a commercial. When I come back, my eight-year-old son asks, "What's E.D.?"

E.D., huh? Why do you want to know? He tells me he just saw a commercial for Niagara that promises help with E.D. "Niagara" gives me a way out: "E.D.," I explain, "is.... Earth Dissection. Waterfalls like Niagara are signs of geological dissection. The river is just going along and all of a sudden it drops over a cliff, like there was a sudden dissection of the earth."

"That's not what it is," he says, but the game starts up and I duck the subject for a while, until the next commercial break, which features a commercial for Levitra. Unbelievable. Does Broken-Johnson Syndrome afflict all Yankees' fans, or just most? I'm a pretty diehard Yankees supporter, but if this is the ultimate price, I would even pull for Boston. (Sorry about that one.) 

Advertisers surely know their audiences, but is it really necessary during a day game to be assaulted by these commercials?

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