The Lost Artistry of Pharmaceutical Advertising

By Caroline Stanley

In 1930s France, pills and serums were marketed more conceptually.

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Who knew an advertisement for a urinary vaccine could ever be described as stunning? Spotted by the always fantastic 50 Watts, this collection of vintage ads from 1930s was scanned from the pages of Ridendo, a medical and humor magazine distributed to French physicians. Modern pharmaceutical companies should take note; we find these beauties a lot more eye-catching than most of the drug ads that we see today -- not to mention persuasive. Check out a few of our favorites, but don't blame us when you're suddenly craving a Serenol.

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Photos via Jérôme Dubois

This post also appears on Flavorpill, an Atlantic partner site.

This article available online at:

http://www.theatlantic.com/health/archive/2012/11/the-lost-artistry-of-pharmaceutical-advertising/265205/