This Is Your Brain on 'Call Me Maybe': The Scientific Power of Music

By Kasia Cieplak-Mayr von Baldegg

Like food, sex, and drugs, music boosts dopamine levels to create addictive feelings of pleasure. In this short, scrappy video, the web series ASAP Science illustrates how it works.  Mitchell Moffit and Gregory Brown, who produce the videos, talk about the making of the series in an interview with the Atlantic Video channel here.

Could this explain why Carly Rae Jepsen's "Call Me Maybe" is just shy of 200,000,000 views on YouTube?

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This article available online at:

http://www.theatlantic.com/health/archive/2012/08/this-is-your-brain-on-call-me-maybe-the-scientific-power-of-music/261101/