The Man Behind 5-Hour Energy

By The Atlantic Wire

It turns out the mastermind behind the $3 cough syrup craze 5-Hour Energy is a 58-year-old Indian-born monk who takes a shot of the chalky drink every morning. In the latest issue of Forbes, Clare O'Connor offers the first press interview with Manoj Bhargava, a man who turned a two-ounce elixir of caffeine and vitamins into a beverage giant with $1 billion in retail sales. He's a bit of a boaster, telling O'Connor he's "killing it" and comparing his teenage math skills to Matt Damon's prodigy character in Good Will Hunting. But who can blame him as he's managed to convince a generation of truckers and amateur athletes to guzzle his bad-tasting energy drink? Apparently, much of his company's success is due to litigation.

Read the full story at The Atlantic Wire.

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http://www.theatlantic.com/health/archive/2012/02/the-man-behind-5-hour-energy/252645/