The latest New York City public health campaign was so determined to make it very clear that diabetes leads to amputation that it created a fictional amputee. New York City's health department confirmed yesterday that their ad agency, with the aid of photoshop, not type 2 diabetes, did indeed lop off a man's leg and added in a pair of crutches in their latest ad. Apparently they wanted to make the "CUT" imagery extremely literal. The New York Times did some nifty investigative work and found the original photo which was placed on Getty Images, an image bank used by ad agencies and news outlets alike. They also found the original photographer. "Well, it is an illustration now, clearly not the picture I did."
Read the full story at The Atlantic Wire.
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