I received the official email banning those words at 4:34 p.m. on August 22. It emphasized that every story now needed to fit within the site's editorial mission, which apparently didn't have room for words like "sexual assault." I emailed my long-dormant resignation at 5:09 p.m.
It was hard to leave a site that I had loved so much—a place where I had made close friends, grown as a writer, and most of all, grown as a feminist. I had bared my soul on the site, as did many others. I had written honestly about my depression, my highs and lows in relationships, a date rape, coming to terms with the fact that I’ll never be free of antidepressants, and the piece that was most important to me, on my abortion. In an election year where women’s reproductive rights were at stake, I wanted to put a face to the word abortion. The hate mail and death threats that followed were worth it knowing that I made at least one woman feel less alone.
The whole site strove our readers feel less alone in their struggles. We had writers discussing their battles with eating disorders, sexual assault, and wove these serious matters in with smart discussions about fashion and pop culture, and quirky galleries about the lies women tell to get laid, with feminism at the helm of it all. I’m not saying we were particularly novel, but we had something for everyone, and I was honored to be part of it.
We can blame the new owners’ vision, as well as advertisers, for the site’s new direction. We used to use whatever words we wanted in headlines; that was the first thing to be silenced. It seemed advertisers didn’t want ads for their products running alongside the F-word or C-word. Fair enough; those are tough words for a lot of brands. But when advertisers have issues with words like abortion and slut (we often covered the detrimental effects of slut-shaming), then someone needs to take a stand. But no one did.
The new owners made us feel like our feminism wouldn’t sell. The word feminism alone is too often equated with women who hate men and carry around their soapbox just waiting to pounce and shove their views down someone else’s throat. There are still a lot of people who blatantly throw around the word “feminazi” (you can thank Rush Limbaugh for that one), as if feminism is a bad thing.
But anyone who dares to say that we don’t need feminism is either ignorant or just doesn’t care. We still live in a society where men make more than women. We still live in a world where women are treated like property, where someone like 15-year-old education advocate Malala Yousafzai, is targeted for being a feminist. Everyday we see proof that feminism is essential in the success of our species, and feminist sites can be successful.
I can’t know for sure if the new owners wanted to distance themselves from the “feminist” label, or if they wanted to go in a new direction for other reasons. But it’s lamentable that they took the weight out of something that was working and turned it into another fashion and beauty site.