Small Animals Explain Obamacare

Amid campaigns for and against the health law, evocative imagery has peaked.

The White House just tweeted this:

The proprietors of the @AdorableCareAct account, where the image originated, remain at large. They've not yet replied to our inquiry. The campaign is primarily focused on publicizing the opening of the exchanges and promoting healthcare.gov. There's an Adorable Care Act Tumblr, too.

Only about a quarter of U.S. adults say they understand the ACA well. Maybe this sort of campaign could be effective in engaging a wider audience—in which case it could be one of those things that looks silly and trivial but isn't. The contrast between this and the recent anti-ACA Uncle Sam sodomy imagery is also stark.

Clearly the stakes are high.

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James Hamblin, MD, is a senior editor at The Atlantic. He writes the health column for the monthly magazine and hosts the video series If Our Bodies Could Talk.

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