How Not to Eat a Watermelon

The fascinating story of the original "shock jock" and voice of 1970s D.C., Petey Greene
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(kamillesaabre/flickr)

"I knew it was a game. And I let him use me. Because I knew that by the end of the program, people would get the message."

That's how Midge Constanza, then a special assistant to President Carter, described her 1979 appearance on the television show Petey Greene's Washington. Her message was domestic violence awareness. Host Ralph Waldo "Petey" Greene, Jr. corrected himself after introducing her as "this broad."

meritbadgeman.jpg(Dewey Hughes / NPR)

Greene really did care about domestic violence. He knew it well. "I used to watch my daddy whoop my mother until one day she took an ax out and put 32 stitches across him. He didn't hit my mother no more." But when people like Constanza came on his show, he exaggerated his perspective. He talked about justifying hitting his wife. Constanza saw through it.

***

In 1977, Senator Hubert Humphrey told Petey Greene, "I want to thank you for the way that you speak up for the people of this city. ... You're really a great help. A fine not only commentator, but journalist in the best sense of the word."

If you've only come across isolated clips Petey Greene's Washington online, it might not be immediately apparent how Greene worked, or how immensely important he was. Take the now-iconic segment "Be Yourself," which is described on YouTube (where its been viewed 1.6 million times) as simply "surreal," wherein he reminded people how to eat watermelon:

Petey Greene has a fascinating story, though. The title of his autobiography seems to encapsulate his perspective well: Laugh if You Like, Ain't a Damn Thing FunnyThe PBS documentaries Washington in the 70s and Adjust Your Color also put these enduring, free-floating YouTube segments into context. Greene was the voice of the city's civil unrest in the latter half of the decade. Which needed a big voice.

Reading about him you come across the term "shock jock." He did shock, but he wasn't just trying to shock; he was getting people to think and speak frankly about what really mattered to the community. In the language that people really used. 

Greene hosted a local public access show from 1976 to 1982 that became enormously popular. Toward the end it got picked up by BET. His reach became so wide that he attracted national celebrities and politicians as guests. Howard Stern, who had been a long-time fan and later called him a "broadcasting genius" once came on the show in blackface, and Greene seemed to love it.

SHARK300200.jpg(PBS)

The show won an Emmy. Greene subsequently kept it on the table in front of him on set. As Sugar Ray Leonard remembers him, Greene was open (as with everything) about the fact that appearances and money were very important to him. In his autobiography, Greene tracks an origin of that proclivity: “I spoke at Harvard. Here’s a n----r with a eighth grade education speaking at Harvard. ... I just put all kinds of clothes on because I’m the one that had cardboard in his shoes. My grandmother made me wear some girl shoes to school one time, and I was the leader of the gang. I said, ‘Grandma, them is girl’s shoes.’ She say, ‘They anybody’s shoes that wear ‘em, boy. Just put ‘em on and go on to school.’ They had big ol’ buckles on ‘em, like Little Abner’s mother used to wear."

Presented by

James Hamblin, MD, is a senior editor at The Atlantic. He writes the health column for the monthly magazine and hosts the video series If Our Bodies Could Talk.

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