Cronut Burger: Canada's Brazen Move in Great Pastry Wars of 2013

Your move, pancreas.
More
[IMAGE DESCRIPTION]
(CNWGroup/LeDolci)

Throughout the latter half of August, the Canadian National Exhibition will feature an experiment—from artisanal burger purveyor Epic Burgers and Waffles and Canadian pastry shop Le Dolci—that's being called by Toronto's CTV News the "Maple Bacon Jam Cronut Burger."

This comes after French chef Dominique Ansel debuted and trademarked the name Cronutin New York in May. His SoHo bakery continues to enjoy massive demand for the croissant/donut, with lines that sometimes stretch multiple city blocks and fascinate American cultural critics. Though the Cronut has since been spun off—in Australia and Europe, in South Korean Dunkin’ Donuts as “New York pie donuts,” among other places—do not put it past a French pastry chef to be proactive in protecting his domain. Ansel's legal team already put a forcible end to a Santa Monica bakery's "Kronut."

Like the language of pastry, the trademark is international. Continued creativity in the realm of food portmanteaus is encouraged. The Cronut is nothing if not a lesson in accountability.

Jump to comments
Presented by

James Hamblin, MD, is a senior editor at The AtlanticHe is the host of If Our Bodies Could Talk.

 
 
More

Get Today's Top Stories in Your Inbox (preview)

Why Did I Study Physics?

In this hand-drawn animation, a college graduate explains why she chose her major—and what it taught her about herself.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Video

How Is Social Media Changing Journalism?

How new platforms are transforming radio, TV, print, and digital

Video

The Place Where Silent Movies Sing

How an antique, wind-powered pipe organ brings films to life

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Health

Just In