Welcome, Thin Mint Coffee

The gender dynamics of non-dairy creamer
More
532080_10151616262514239_764773645_n.jpgScreen Shot 2013-06-05 at 11.14.31 AM.png

Coming soon from Nestle: Coffee-mate in "Girl Scouts flavors." Good?

While Boy Scouts flirts with cultural obscurity, Girl Scouts is partnering with a multinational food distributor to put cookie juice in our coffee. They are even winning hearts and minds by pledging to use sustainable palm oil in their cookies -- to help protect the rain forests -- beginning this "2012-2013 cookie season."

Non-dairy creamer is one of the few edible things you can buy in bulk at office supply stores, next to giant bins of cheese balls. In the 1940s, post-war, non-refrigerated dairy was the dream. Dreams change, though.

Still there's reason to celebrate the newly branded and flavored vegetable-oil-condensed-milk-protein. Girl Scouts was started 101 years ago, the first member being Margaret "Daisy Doots" Gordon of Savannah, Georgia. Today there are 3.2 million members in "more than 92" countries, and the organization has been progressive in supporting women's issues and LGBT communities. At this rate in another 101 years it will be an interplanetary cookie conglomerate that turns billions of its sustainably-earned dollars into support for the prosperity of pangendered youth. 

There's the old concern about the girl-cookie association enforcing women-in-the-kitchen gender stereotypes, but turning food into profit actually subverts that and lets Girl Scouts control the fate of their organization, while the men are bowing to faith-based-organization sponsors who demand exclusion of gay leaders. So yeah, cookie coffee.

Jump to comments
Presented by

James Hamblin, MD, is a senior editor at The AtlanticHe is the host of If Our Bodies Could Talk.

 
 
More

Get Today's Top Stories in Your Inbox (preview)

The Death of Film: After Hollywood Goes Digital, What Happens to Movies?

You'll never hear the whirring sound of a projector again.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Health

Just In