Welcome, Thin Mint Coffee

The gender dynamics of non-dairy creamer
532080_10151616262514239_764773645_n.jpgScreen Shot 2013-06-05 at 11.14.31 AM.png

Coming soon from Nestle: Coffee-mate in "Girl Scouts flavors." Good?

While Boy Scouts flirts with cultural obscurity, Girl Scouts is partnering with a multinational food distributor to put cookie juice in our coffee. They are even winning hearts and minds by pledging to use sustainable palm oil in their cookies -- to help protect the rain forests -- beginning this "2012-2013 cookie season."

Non-dairy creamer is one of the few edible things you can buy in bulk at office supply stores, next to giant bins of cheese balls. In the 1940s, post-war, non-refrigerated dairy was the dream. Dreams change, though.

Still there's reason to celebrate the newly branded and flavored vegetable-oil-condensed-milk-protein. Girl Scouts was started 101 years ago, the first member being Margaret "Daisy Doots" Gordon of Savannah, Georgia. Today there are 3.2 million members in "more than 92" countries, and the organization has been progressive in supporting women's issues and LGBT communities. At this rate in another 101 years it will be an interplanetary cookie conglomerate that turns billions of its sustainably-earned dollars into support for the prosperity of pangendered youth. 

There's the old concern about the girl-cookie association enforcing women-in-the-kitchen gender stereotypes, but turning food into profit actually subverts that and lets Girl Scouts control the fate of their organization, while the men are bowing to faith-based-organization sponsors who demand exclusion of gay leaders. So yeah, cookie coffee.

Presented by

James Hamblin, MD, is a senior editor at The Atlantic. He writes the health column for the monthly magazine and hosts the video series If Our Bodies Could Talk.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Health

Just In