In 1930s France, pills and serums were marketed more conceptually.

flavorpillheader.PNG

Typefaces Serving a Greater Purpose
Europe's Most Isolated Dwellings
Gravestone Portraits For the Living


Who knew an advertisement for a urinary vaccine could ever be described as stunning? Spotted by the always fantastic 50 Watts, this collection of vintage ads from 1930s was scanned from the pages of Ridendo, a medical and humor magazine distributed to French physicians. Modern pharmaceutical companies should take note; we find these beauties a lot more eye-catching than most of the drug ads that we see today -- not to mention persuasive. Check out a few of our favorites, but don't blame us when you're suddenly craving a Serenol.

06-French-medical-ad-1930s.jpg

10-French-medical-ad-1930s.jpg

11-French-medical-ad-1930s.jpg

08-French-medical-ad-1930s_900.jpg

16-French-medical-ad-1930s.jpg
24-French-medical-ad-1930s.jpg

14-French-medical-ad-1930s.jpg

01-French-medical-ad-1930s_900.jpg

20-French-medical-ad-1930s.jpg

03-French-medical-ad-1930s.jpg

Photos via Jérôme Dubois

This post also appears on Flavorpill, an Atlantic partner site.