Study: Social Cues Are the Key to an Attractive Facebook Profile Picture

What behavioral psychology reveals about your online photos: Comments and approval from other users end up being more important than the way you look.

4690323994_a74ff7acda_z-615.jpgshawnallen/Flickr

PROBLEM: Social networking profiles say much more about you than you can ever control. But the manufactured feel of most profiles can be transparent. The factors that shape people's perceptions of our attractiveness based on profiles photos are complicated -- they don't just take things at face value as they're thrown into the Facebook ether. In making oneself look good (or bad), what really influences people? 

METHODOLOGY: Researchers recruited 104 college students and showed them various Facebook photos of the same user. They tested for reactions to two variables: social cues, which the study's authors define as nuggets of personal and social information about the user that can be gleaned from the photo; and congruence, which was measured in terms of the positivity of the comments associated with each photo.

RESULTS: Photos with more social cues -- that is, photos that revealed more context about the user -- were rated more highly in terms of physical attractiveness. Meanwhile, the presence of positive comments led onlookers to perceive users as more socially attractive. What's more, the researchers said, the tone of the comments actually had more effect on attractiveness ratings than did self-presented contextual information. "When other-generated comments are incongruent with the self-presentation," the authors wrote, "participants were less likely to perceive the profile owner to be more popular than when there is congruence, regardless of the amount of social cues present in the profile."

CONCLUSION: Social cues gleaned from a Facebook profile picture that indicate a person is popular or otherwise has the approval of others are more influential in creating an attractive appearance than is the actual content the photos.

IMPLICATION: Those who want to reinforce a certain image online might consider being more aware of the interactions being left on their networking profiles. Or just try less hard to be attractive -- it's further outside of our control than it might initially seem.

SOURCE: The full study, "The Real You? The Role of Visual Cues and Comment Congruence in Perceptions of Social Attractiveness from Facebook Profiles," is published in the journal Cyberpsychology, Behavior, and Social Networking.

Presented by

Brian Fung is the technology writer at National Journal. He was previously an associate editor at The Atlantic and has written for Foreign Policy and The Washington Post.

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in Health

Just In