The Man Behind 5-Hour Energy

More

It turns out the mastermind behind the $3 cough syrup craze 5-Hour Energy is a 58-year-old Indian-born monk who takes a shot of the chalky drink every morning. In the latest issue of Forbes, Clare O'Connor offers the first press interview with Manoj Bhargava, a man who turned a two-ounce elixir of caffeine and vitamins into a beverage giant with $1 billion in retail sales. He's a bit of a boaster, telling O'Connor he's "killing it" and comparing his teenage math skills to Matt Damon's prodigy character in Good Will Hunting. But who can blame him as he's managed to convince a generation of truckers and amateur athletes to guzzle his bad-tasting energy drink? Apparently, much of his company's success is due to litigation.

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Health

Just In