The fine folks at the Royal Society for the encouragement of Arts, known for their brilliant sketchnote animations of talks by prominent authors and scientists, recently launched a competition, inviting emerging filmmakers to bring RSA talks to life in fresh ways. This fantastic stop-motion entry by Marija Jacimovic and Benoit Detalle, which took more than three weeks to create, is based on Michael Pollan's iconic Food Rules and is the most refreshing take on the classic since Maira Kalman's illustrated edition.

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This post also appears on Brain Pickings, an Atlantic partner site.