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Coming Soon to a Store Near You: More Highly Processed Foods

In 2012, General Mills is planning to announce new kinds of Cheerios and Kraft will roll out new flavor combinations for Velveeta Dinner Kits.

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You may be interested in how real foods improve health and wellbeing, taste better, reduce waste, and are friendlier to the environment.

But such foods, alas, are much less profitable than those highly processed.

Caroline Scott-Thomas of Food Navigator USA gives us a preview of what Big Food has in store for us next year. Coming soon to a store near you:

From General Mills:

  • Dulce de Leche Cheerios
  • Peanut butter Cheerios

And from Kraft:

  • BelVita breakfast biscuit, a cookie-type product made with whole grains and fortified with vitamins and minerals
  • MilkBite Milk and Granola bars with as much calcium as an 8 oz glass of milk
  • New flavor combinations for Velveeta Cheesy Skillets Dinner Kits
  • New Kraft Sizzling Salads Dinner Kits to which you can add your choice of meat and vegetables

The rationale for this last one?

Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves. With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering.

Real food anyone? Or -- how's this for an idea -- real cooking?

Image: General Mills.

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This post also appears on Food Politics, an Atlantic partner site.

Presented by

Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

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