Coming Soon to a Store Near You: More Highly Processed Foods

More

In 2012, General Mills is planning to announce new kinds of Cheerios and Kraft will roll out new flavor combinations for Velveeta Dinner Kits.

Cheerios-Post.jpg

You may be interested in how real foods improve health and wellbeing, taste better, reduce waste, and are friendlier to the environment.

But such foods, alas, are much less profitable than those highly processed.

Caroline Scott-Thomas of Food Navigator USA gives us a preview of what Big Food has in store for us next year. Coming soon to a store near you:

From General Mills:

  • Dulce de Leche Cheerios
  • Peanut butter Cheerios

And from Kraft:

  • BelVita breakfast biscuit, a cookie-type product made with whole grains and fortified with vitamins and minerals
  • MilkBite Milk and Granola bars with as much calcium as an 8 oz glass of milk
  • New flavor combinations for Velveeta Cheesy Skillets Dinner Kits
  • New Kraft Sizzling Salads Dinner Kits to which you can add your choice of meat and vegetables

The rationale for this last one?

Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves. With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering.

Real food anyone? Or -- how's this for an idea -- real cooking?

Image: General Mills.

TEMPLATEFoodPolitics02.jpg

This post also appears on Food Politics, an Atlantic partner site.

Jump to comments
Presented by

Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

Get Today's Top Stories in Your Inbox (preview)

What Do You See When You Look in the Mirror?

In a series of candid video interviews, women talk about self-image, self-judgment, and what it means to love their bodies


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Health

From This Author

Just In