Why It's Good That the Food Pyramid Became a Plate

The new MyPlate nutrition guide might not look like much, but according to this nutritionist it's a serious improvement

AP1106021833_wide.jpg

I attended the launch of the U.S. Department of Agriculture's new food icon yesterday and the press conference following it (which featured Red Rooster chef Marcus Samuelson). As USDA Secretary Tom Vilsack explained, we have an obesity crisis in America that imperils our nation's national security, economic vitality, and health care system. It's time for action.

I got a preview of the design on a conference call last week (while I was in Spain) and took a screen shot. Here's one of the images released yesterday:

myplate_white.jpg

This may not look much like action, but it is a sharp departure from previous USDA icons (which USDA has delightfully put online). These mostly emphasized the importance of meat and dairy foods (the 1992 Pyramid was an exception, which was why the Bush II USDA got rid of it).

Before yawning, consider its strengths:

  • It is easy to understand (as Mrs. Obama explained, even a child can use it).
  • Vegetables make up the largest sector.
  • Together, vegetables and fruits are half the plate.
  • You can put whatever foods you like on that plate.
  • You don't have to count servings or worry about portion size (if the plate isn't too big).
  • Dairy foods—a discretionary group—are off to the side.

My one quibble? Protein. I'm a nutritionist. Protein is a nutrient, not a food. Protein is not exactly lacking in American diets. The average American consumes twice the protein needed.  Grains and dairy, each with its own sector, are important sources of protein in American diets.

Why protein? USDA used to call the group "meat" even though it contained beans, poultry, and fish. The meat industry ought to be happy about "protein." Meat producers have spent years trying to convince Americans to equate meat with protein.

And USDA says its consumer testing (as yet unpublished) indicated that the public understood "protein" to cover diverse food sources.

According to William Neuman's report in The New York Times, USDA official Robert C. Post said that:

U.S.D.A. had spent about $2 million to develop and promote the logo, including conducting research and focus groups and creating a Web site. Some of that money will also be used for the first year of a campaign to publicize the image.

I would like to see that research. Post told me that the research would be published on the website within the next few days. I look forward to seeing it.

One other point: Consider the alternative. Just for fun, here's the plate the USDA was considering in its last efforts to try to get rid of the Pyramid in 1991. We have Marian Burros, then at The New York Times, to thank for rescuing the Pyramid that came out in 1992.

The next step, of course, is to bring agricultural policy in line with the plate, meaning doing a much better job of supporting producers of vegetables and fruits.  This is part of Secretary Vilsack's plan for repopulating and revitalizing rural America—a goal that I strongly support.

Given the pushback against public health that is happening in Congress this week—Cut school lunches! Cut WIC! Get rid of nutrition recommendations! Go easy on tobacco and antibiotics!—the more I think it took courage for USDA to do this.

Let's hope USDA can stand up to the heat.


This post also appears on Food Politics.
Images (top to bottom): Susan Walsh/AP, USDA

Presented by

Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

VIdeo

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Video

Things Not to Say to a Pregnant Woman

You don't have to tell her how big she is. You don't need to touch her belly.

Video

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

Video

The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

Video

'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

More in Health

From This Author

Just In