Skip Navigation
Rebecca Greenfield

Rebecca Greenfield - Rebecca Greenfield is a staff writer for The Atlantic Wire.

Hey, You've Got Some Font on Your Face: Typefaces, Literally

By Rebecca Greenfield
Mar 22 2011, 2:45 PM ET Comment

What would Helvetica look like if it were a person? Maybe like one of the models on this Spanish design studio's posters.

06fontface.jpg
For you typophiles out there, Spanish design company Atipo created this series of posters as an homage to four typefaces: Helvetica Bold, Carousel Medium, Caslon Italic, and Clarendon Bold. Inspired by Erwin Orlaf's Paradise Portraits—a haunting series of clownish painted faces—designers Raul Garcia Del Pomar and Ismael Gonzalez smeared black and white makeup on models' faces. The models not only wear the font as a mask but also attempt to express the typeface's sentiment. Check out the rest of the series below.

02fontfaceEDIT.jpg
03fontface.jpg
04fontface.jpg
05fontface.jpg
fontface-01.jpg
fontface-02.jpg
fontface-03.jpg
fontface-04.jpg

Images: Courtesy of Atipo

Presented by

More at The Atlantic

All Hail Science! Unless There Is a (Heroic) Astronaut Involved America's Ongoing Obsession With Heroes in Space
The Inside Story of a Climate Scientist Under Siege The Inside Story of a Climate Scientist Under Siege
That Was Not the GOP Debate Rick Santorum Needed Santorum's Unhappy Night in Mesa
From Mao Zedong to Jeremy Lin: Why Basketball Is China's Biggest Sport Why Basketball Is China's Biggest Sport
At the Supreme Court, Odds Lie Against Affirmative Action At the Supreme Court, Odds Lie Against Affirmative Action

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus
Special Report
Beyond the BRICs Reuters Beyond the BRICs
A look at the next big global economies—and the rise of a global middle class. Read more ›
View All Correspondents

The Biggest Story in Photos

More From Carnival 2012

Feb 22, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Facebook

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)