Sign of the Apocalypse: Whisky, Sold in a Can

>Forget fancy bottles. A Panama-based company named Scottish Spirits sensed the urgency with which consumers need their whisky, The Daily Mail reports, and took the only logical course of action—it put those shots right in a can. The cans contain a full 12 ounces of liquor. The United States won't be able to enjoy this alcoholic treat, however, if the Scotch Whisky Association has its way:

But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules.

A spokesman for the body said: 'We are concerned that consumers may be confused whether or not the product is real Scotch and we will be investigating the matter further.'

Scottish Spirits launched the tins last week, the first time straight whisky has been sold in a can.

Chief executive Manish Panshal said: 'We are really thrilled with the idea - it's going to be a part of every lifestyle and occasion.

'The can is the perfect size to be shared between three people who can mix it with other things like cola.

'It's lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.'

Read the full story at The Daily Mail.

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John Hendel is a writer based in Washington, DC, and a former producer at The Atlantic.

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