Whole Foods Announces Sustainable Seafood Ratings

More

On Monday, Whole Foods Market Inc. unveiled a new initiative: seafood ratings based on environmental friendliness. This move toward sustainability is part of a national trend, the Associated Press reports, that is also reflected in the pledge of fellow retailer Trader Joe's to carry only sustainable seafood by 2012 and Target Co.'s move to stop selling farmed salmon. (See also Corby's recent piece about how McDonald's, Long John Silver's, and Red Lobster are embracing sustainable fish.) As part of this broader, consumer-driven movement, Whole Foods's new rating system relies on the red, yellow, and green colors of traffic lights, similar to the U.K. "traffic light" health labels—recently done away with—that Marion Nestle wrote about on the Atlantic Food Channel:

The program is the latest in a series of moves by major grocers to change seafood policies as concern rises about overfishing and the environmental effects of certain fishing methods.

Similar to a stoplight, seafood is given a green, yellow or red rating. A green rating indicates the species is relatively abundant and is caught in environmentally friendly ways. Yellow means some concerns exist with the species' status or the methods by which it was caught. And a red rating means the species is suffering from overfishing, or the methods used to catch it harm other marine life or habitats.

The company, based in Austin, Texas, said it is the first national retailer to display such ratings.

Read the full story at the Associated Press.

Jump to comments
Presented by

John Hendel is a writer based in Washington, DC, and a former producer at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

What Is the Greatest Story Ever Told?

A panel of storytellers share their favorite tales, from the Bible to Charlotte's Web.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Health

Just In