Florence's Famous Food Fair

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Faith Willinger


This post is the first in a two-part series about Taste 2010, the latest rendition of one of Italy's most exciting food fairs.

Taste is the one of the most exciting food fairs in Italy. It's in my hometown of Florence in the Stazione Leopolda, an ex-railroad station, a most beautiful space. For three days, well-chosen producers offer an array of culinary jewels, house wares, and books, with roundtable discussions on important gastro-political topics. But there is only so much time even I, trade-fair junkie, can spend wandering the aisles, so I'm crazy about Fuori Taste, outside the fair, all over Florence, with more than 100 events that begin before the fair starts and continue throughout. There were tastings, cooking demos for adults and children, cocktails, breakfasts, luncheons, and dinners, pairing products from the fair with restaurants, bars, hotels, groceries, wines shops, clothing stores, and a cool artisanal home decor shop with very special kitchens. I attended many.

I began with a "crudo" raw fish demo at the Riva Loft Hotel (lovely location away from the bustle of the city) with Luciano Zazzeri, chef-owner (and former fisherman) of La Pineta, one of my favorite fish restaurants in Tuscany. He identified his ingredients—strictly local, all-Tyrrhenian seafood—and talked about the aquatic terroir of the Tuscan coast, then filleted fish (Japanese knife) with the skill of a maestro. He prepared a series of raw fish and seafood dishes—"more interesting than the bogus sushi that's currently the rage in Italy," he justly declared.

He showed us male and female langoustines—and pointed out the difference (females have a final appendage with a hand-like end to scoop eggs onto their midsections). Extra virgin olive oil dressed almost everything: raw red shrimp, mackerel with ricotta cream, albacore minced with olives and capers and garum, squid sliced into spaghetti-slim strands marinated with lemon (an exception, since Luciano feels that lemon destroys the flavors of super-fresh fish), oysters with onion and Vin Santo vinegar, and, as a finale, sea urchin roe crostini. All served with Bolgheri Rosato rosé and Costa di Giulia white from Michele Satta. I was thrilled. I need to get back to La Pineta, soon.

Dinner at alle Murate was sponsored by the Accademia delle Frattaglie (Academy of Offal). Diners had to join the society, and commit to eating offal. No problem. Highlights were Simone Fracassi's "black" Chianina beef (Tuscan heirloom breed) offal crostini, Rolando Bellandi's Garfagnana (a region of Tuscany) biroldo (spiced pork, tongue, and blood salami) served on chestnut flour bread, a lampredotto (fourth stomach tripe) sandwich, and best of all, Franco Cazzamali's "little bundle" of Piemontese beef, sausage, Parmigiano, and raisins wrapped in caul fat. I skipped dessert.

I went to the fair when it opened on Saturday morning. I immediately met Benedetto Cavalieri—love his pasta, especially spaghettoni. I stopped by to visit In.gredienti and taste mandarin orange essence on bread with extra virgin olive oil. And I was happy to taste spoonfuls of two different Parmigiano creams at La Dispensa di Amerigo.

I spoke at length with Fabrizio Zivieri from the Macelleria Salumeria Zivieri Massimo and tasted his terrific beef, raw. Agrirape, from Leonforte, Sicily, displayed Enna black lentils, huge dried Leonforte fava beans, and preserves made from their special peaches (they ripen in September) that were simply spectacular. I had to get a jar of their peaches in syrup. It's not easy to find quality baccalà and the display at Schooner had great appeal, with different cuts and cures of Gadus morhua from northern Atlantic waters—not Gadus macrocephalus, which is what most preserved cod is made from, owner Roberto Ghezzi explained. I signed up for his tasting.

Flights of baccalà from Iceland, Denmark, Norway, and Canada appeared, uncooked (it's cured, like prosciutto, so it's not really raw), whipped with potato and extra virgin, and "tartare" with complements like chick peas and leeks, capers and pine nuts, burrata and chives. The final flight was "other parts" like liver, tongue, head, cheek, tripe, and lightly smoked bottarga (preserved fish roe). I was so impressed by the quality that I signed up for the baccalà dinner. After all that salt I was thirsty, and was happy to spot Teo Musso and taste his artisanal beer.

Crowds made the fair difficult to navigate, so I left for a breath of air (no calories!) on the way to Hotel L'Orologio for a "three penny tasting" that cost ten euros, with proceeds going to the Meyer hospital in Florence. Castello di Ama wines were served with panini made by 'ino using Mattei's products—my favorite was biscotti della salute with Normandy butter and Mongetto anchovies.

That night, I took friends out to dinner at Cibreo, my favorite restaurant in Florence. It's one of the few restaurants I know where the main courses are as exciting as the appetizers and first courses. We bumped into superstar winery owner Angelo Gaja and his wife, Lucia, dining in the front room (not at the illustrious three-star restaurant nearby). There were many new dishes on the menu, included foil-baked mackerel and a crustless tart of whipped baccalà, leeks, and breadcrumbs. My friends were impressed with the meal. So was I.

The festival goes on, and I'm still tasting—I'll report more.

What did Faith eat during her second day at the fair? Click here for part two.

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Faith Willinger is a chef, author, and born-again Italian. She moved to Italy in 1973 and has spent over 30 years searching for the best food from the Alps to Sicily. More

Faith Heller Willinger is a born-again Italian. She moved to Italy in 1973 and was seduced by Italian regional cooking. Faith has spent more than 30 years searching for the best food and wine, as well as the world beyond the table from the Alps to Sicily. She has no regrets about mileage or calories. Faith was awarded the prestigious San Pellegrino award for outstanding work as an ambassador of Italian cooking. She lives full-time in Florence with her Tuscan husband, Massimo. Her son Max lives in Milan. She's the author of the bestselling (9th printing) guidebook Eating in Italy, the cookbook Red, White & Greens, and the narrative recipe book Adventures of an Italian Food Lover. Faith teaches in her kitchen in Florence on Wednesdays, supplied with freshly picked produce from her favorite farmers. Check out her web site at www.faithwillinger.com.
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