A Breakthrough for Kids and Colas?

The news comes on the heels of the industry's voluntary agreement with the Obama administration to put calorie counts on the front of all vending machines and bottles and cans of cola. And it previews a series of important and prophylactic initiatives by companies like Coca Cola that will be unveiled later in the year. 


These companies know that soda consumption accounts for a large number of extra calories that kids consume, and they don't want to be demonized for contributing to childhood obesity, or subject to aggressive new regulation -- and Obama's regulators seem to be in the regulatin' mood. 

Past "voluntary" initiatives have often turned out to be punchless -- so anti-obesity advocates will be watching very carefully to see whether the companies are operating in good faith. 

Note: Coca-Cola seems to be a sponsor of the site. They had nothing to do with the provenance of this reporting. 
Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Video

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

Video

Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

More in Health

Just In