A Breakthrough for Kids and Colas?

More

The news comes on the heels of the industry's voluntary agreement with the Obama administration to put calorie counts on the front of all vending machines and bottles and cans of cola. And it previews a series of important and prophylactic initiatives by companies like Coca Cola that will be unveiled later in the year. 


These companies know that soda consumption accounts for a large number of extra calories that kids consume, and they don't want to be demonized for contributing to childhood obesity, or subject to aggressive new regulation -- and Obama's regulators seem to be in the regulatin' mood. 

Past "voluntary" initiatives have often turned out to be punchless -- so anti-obesity advocates will be watching very carefully to see whether the companies are operating in good faith. 

Note: Coca-Cola seems to be a sponsor of the site. They had nothing to do with the provenance of this reporting. 
Jump to comments
Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Health

Just In