Anti-Soda Movement Gains Traction

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The research demonstrating the not-so-great effects of sodas just pours in, as it were. The Robert Wood Johnson Foundation has two new research reports, one on justification for taxation of soft drinks, and the other on the negative effects of soft drinks on kids' health.

David Ludwig writes in JAMA that artificially sweetened drinks are unlikely to help the situation. They just make people want sweeter foods.

And the New York City Health Department has put its anti-soda campaign online. This is its controversial "drinking fat" campaign designed to make the point that excess calories from sugary soft drinks will put on the pounds. Why controversial? Take a look at the cute guy demonstrating the drinking-fat point on the YouTube video.

What's your take on this?

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Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

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