San Francisco vs. Cocoa Krispies

More
nestle_sept29_krispies_post.jpg

Image Courtesy of Marion Nestle

Now that the Smart Choices program is on hold, it's time to take a look at what else is on food packages these days. My current favorite example is the huge IMMUNITY banner across Kellogg's Cocoa Krispies.

I don't know how you interpret this but my mind boggles at the very idea that eating Cocoa Krispies might protect kids against swine flu.

Apparently, the minds of the San Francisco attorney general's staff are equally boggled.  They just sent a warning letter to Kellogg's:

"Specifically, the Immunity Claims may falsely suggest to parents that cereals like Cocoa Krispies are more healthy for their children than other breakfast foods that are not high in sugar and not highly processed. The Immunity Claims may also mislead parents into believing that serving this sugary cereal will actually boost their child's immunity, leaving parents less likely to take more productive steps to protect their children's health."

The city attorneys are asking Kellogg's to provide copies of all of the consumer and scientific research the company used to establish this claim, or else. If they don't get these documents, they will "seek an immediate termination or modification of the advertising claim...."

Good idea. I can't wait to see how Kellogg's--ever at the leading edge of advertising claims--will respond.

But wait!  Shouldn't the FDA be taking this on?

Jump to comments
Presented by

Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

Get Today's Top Stories in Your Inbox (preview)

The Death of Film: After Hollywood Goes Digital, What Happens to Movies?

You'll never hear the whirring sound of a projector again.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Health

From This Author

Just In