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Whole Foods is asking its private label suppliers to prove that they do not use genetically modified products through a new verification system. This seems like a really good idea. Whole Foods knows that its customers do not want GM foods. But as long as GM foods are not labeled, consumers have no choice. All of this means that the FDA's decision to forbid GM labeling was neither in the public interest (consumers have the right to know) nor in the interest of industry (companies want consumers to trust them). The new certification system will give consumers a choice.