Can Ice Cream be a Health Food?

More

Functional foods, you may recall, are those to which nutrients are added beyond those already in the foods. The latest example from Unilever: calcium-enriched ice cream!  The philosophy: "better-for-you" foods will improve health. Maybe, but is functional ice cream a good choice?

Functional foods differ from fortified foods, in which nutrients lost during processing are replaced. The addition of iron to white flour, for example, replaces the iron lost during the milling of whole wheat. Its replacement helps prevent iron-deficiency anemia.

So I suppose you can consider Kellogg's new fiber-enriched cereals to be a form of fortification. The PR people tell me that adding fiber "is another example of our continued commitment to improving the nutrition credentials of our products to meet consumers' needs and preferences." Their press release explains that Kellogg is doing this as a public service to improve kids' nutrition: It is starting with Froot Loops.

What kind of fiber and how much? Kellogg is a bit vague on these points, but says the fiber will be a combination of whole grain corn and oat flours and fibers. Metamucil, anyone? And why don't they just make whole grain cereals in the first place?

That's why I keep thinking that functional foods are about marketing, not health.

Jump to comments
Presented by

Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

Get Today's Top Stories in Your Inbox (preview)

Why Are Americans So Bad at Saving Money?

The US is particularly miserable at putting aside money for the future. Should we blame our paychecks or our psychology?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Health

From This Author

Just In