Burger King's Latest Ad: Real or Hoax?

nestle june26 bk smallpost.jpg

Photo by shiny things/Flickr CC

Given the number of people who have forwarded this to me, the ad agency that dreamed up this idea must be happy. But it it for real? I can't find it on the Burger King website, so maybe it comes from The Onion? Anyone know the source?

For Derek Thompson's take on another part of Burger King's ad campaign, check out this post on The Atlantic's Business Channel.

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Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics. More

Nestle also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

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