Grant McCracken

  • Consumers in a downturn: a new spending habit?

    What will the current downturn might mean to consumers?  Will their habits change in lasting ways?  Could we return from the downturn to discover…

  • Stay cool, boy

    One of my least favorite things is the phrase "How cool is that?"  That's partly because I have an Aspie's inclination to take rhetorical questions…

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How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

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Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

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The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

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Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

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Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

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Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

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