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Grant McCracken

Consumers in a downturn: a new spending habit?

What will the current downturn might mean to consumers?  Will their habits change in lasting ways?  Could we return from the downturn to discover that consumers are a very different animal, that our economy runs on new principles.  David Brooks wondered recently whether we might someday look like abstemious Amsterdam.  There is a scarier prospect: that we might go the way of Japan.Here's a typology of possibilities.1. a mere quantitative change Consumers…… More »

Stay cool, boy

One of my least favorite things is the phrase "How cool is that?"  That's partly because I have an Aspie's inclination to take rhetorical questions seriously.  I try to answer them.  (My answers to "what's happening" were especially tragic.)  "How cool is that" is a special challenge for someone with an aspie's inclination because, let's be fair, someone with an Aspie's inclination has no idea what cool is.  Even when they study it as a hard working…… More »

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May 31, 2012

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