Grant McCracken

  • Consumers in a downturn: a new spending habit?

    What will the current downturn might mean to consumers?  Will their habits change in lasting ways?  Could we return from the downturn to discover…

  • Stay cool, boy

    One of my least favorite things is the phrase "How cool is that?"  That's partly because I have an Aspie's inclination to take rhetorical questions…

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The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

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This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

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What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

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Is Minneapolis the Best City in America?

No other place mixes affordability, opportunity, and wealth so well.

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