Grant McCracken

  • Consumers in a downturn: a new spending habit?

    What will the current downturn might mean to consumers?  Will their habits change in lasting ways?  Could we return from the downturn to discover…

  • Stay cool, boy

    One of my least favorite things is the phrase "How cool is that?"  That's partly because I have an Aspie's inclination to take rhetorical questions…

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The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

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The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

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A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

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Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

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Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

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