Grant McCracken

  • Consumers in a downturn: a new spending habit?

    What will the current downturn might mean to consumers?  Will their habits change in lasting ways?  Could we return from the downturn to discover…

  • Stay cool, boy

    One of my least favorite things is the phrase "How cool is that?"  That's partly because I have an Aspie's inclination to take rhetorical questions…

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Never Tell People How Old They Look

Age discrimination affects us all. James Hamblin turns to a colleague for advice.

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Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

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Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

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A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

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Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

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