Grant McCracken

  • Consumers in a downturn: a new spending habit?

    What will the current downturn might mean to consumers?  Will their habits change in lasting ways?  Could we return from the downturn to discover…

  • Stay cool, boy

    One of my least favorite things is the phrase "How cool is that?"  That's partly because I have an Aspie's inclination to take rhetorical questions…

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Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

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Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

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How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

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