'What's Your Future? Find It in a Book': Vintage Ads for Libraries and Reading

By Maria Popova

"Man overbored? Toss him a good book!"--and other charming slogans that once encouraged the public to read

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Flickr / doe-c-doe

Delightfully colorful and brimming with endearingly bad copywriting, these mid-century gems exude the same charming literary enthusiasm we've previously seen in the reading PSA posters of the WPA era.

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This post also appears on Brain Pickings, an Atlantic partner site.

This article available online at:

http://www.theatlantic.com/entertainment/archive/2012/09/whats-your-future-find-it-in-a-book-vintage-ads-for-libraries-and-reading/262223/