It was a scene that encapsulates Bonnaroo's present-day, big-tent sensibility. This was my fourth visit to the festival over its 11-year run; the first was in 2004 when acts jam-band icons like Dave Matthews Band, The (formerly Grateful) Dead, and Trey Anastasio performed. But this year, with a lineup ranging from the Beach Boys, to Radiohead, Phish, and the Red Hot Chili Peppers, and a host of new amenities on hand, it was clear that, as many others have reported, the producers of the festival were marketing toward a wider—and older—audience. While youth worshippers may scoff at the event's ever-more-mainstream lineup and ever-posher amenities, the festival's transformation over the years has been for the better: Bonnaroo has grown up along with the fans who initially supported it.
Give up four days, hundreds of artists, and a program that almost identically matches my iTunes library just because I don't want to sleep in a field? No need.Back when I made my first Bonnaroo trip, I was unmarried, in my early 20s, and still willing to camp in an open field for three nights straight—despite torrential downpours and the stench of mud that hung on my skin for days. My second visit, in 2007, was a hot, dusty mess; my husband and I stood watching Wilco through a cloud so thick, we were forced to wear bandanas like masks just to breathe. We still camped, but for just two nights, and we were off site before the closing band took the stage in order to beat traffic.
As I get older, I find myself looking for a more comfortable musical experience than what Bonnaroo once provided. But give up four days, hundreds of artists, and a program that almost identically matches my iTunes library just because I don't want to sleep in a field? No need. Bonnaroo's organizers understand that what I want is a little luxury in my weekend, and they've done a lot to meet me where I am today.
This year was by far the cushiest 'Roo we'd had yet: We frequented the Food Truck Oasis, where about a half-dozen trucks from around the Southeast were serving up short-rib sliders and fried avocado tacos; we spent some time in the Bonnaroo Salon, where folks were getting scalp massages and personal hair-styling sessions; my husband Dave kicked back with a beer, watching the Miami Heat beat up on the Boston Celtics over at the Bonnaroo sports bar on Saturday night. Inside Planet Roo, there was a Victory Garden and morning yoga classes and nearby, a massive relaxation tent complete with hammocks and white couches. Though we were hanging out in a field in the middle of Tennessee, it was as relaxing and enjoyable as a weekend spent lounging in our hometown of Boston—with the added bonus of catching The Shins, visiting the Broo'ers Festival for a few craft beers, and following it all up with Phish.
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For those who aren't into sleeping in fields, Manchester offers a handful of hotels that have popped up at the edge of the campgrounds, within walking distance of the festival entrance. Those are just a few of the businesses that benefit from the 100,000 people who descend on the town (pop. 10,000), growing it from 56th to seventh largest in the state each year. The visitors bring more than $14 million in business to the area and over the years, the Bonnaroo Work Fund has donated more than $5 million to local organizations. In other words, this isn't the hippie-dippie jam-band festival I first attended in 2004. Today, it's an economic powerhouse.
All that said, though, the crowd is getting younger every year, according to Black. That fact makes it all the more impressive that the festival seems to increasingly accommodate people like me: dedicated to family, with an appreciation for small luxuries in life—and yet still holding onto our head-banging, fist pumping youth.
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