The Coolest and Weirdest Viral Marketing Campaigns in Film History

By Alison Nastasi

Xenomorphobic propaganda, creepy cult videos, fake political campaigns, and other feats of advertising

[optional image description]
A fake campaign poster from Christopher Nolan's 'The Dark Knight' Warner Bros.
flavorpillheader.PNG
Controversial Animal Art
More Pop For Skeptics
The Creepiest HBO Sex Scenes

If falling in love with an android is wrong, then we don't want to be right. The Prometheus team released a new viral video this week that captured a lot of peoples' attention. We were already sold on seeing the upcoming Ridley Scott film—originally intended as a prequel to the director's classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. The new clip featuring star Michael Fassbender has increased our anticipation tenfold.

In the viral bit, Fassbender's David appears in an advertisement for sinister corporation Weyland Industries. He's playing an android indistinguishable from humans that promises he can carry out directives others might find "distressing or unethical." Although the video is under three minutes long, it's clear that the actor's android transformation is flawless and delightfully creepy. We're dying to see more. The video made us recall other fantastic viral marketing promotions that got us incredibly anxious for opening night. Take a look at our picks below.

This post also appears on Flavorpill, an Atlantic partner site.

This article available online at:

http://www.theatlantic.com/entertainment/archive/2012/04/the-coolest-and-weirdest-viral-marketing-campaigns-in-film-history/256117/