Should Authors Be Allowed to Campaign for Their Own Books?

By Jeff Howe

1book140_icon.JPG

Yesterday we opened the polls for the fifth edition of 1book140, The Atlantic's monthly book club. The theme, appropriately enough for an October Read-Along, was scary books. The shortlist of six titles contained many fine works, ranging from the literary (Gillian Flynn's Dark Places) to the classic (Rebecca) to the contemporary (Heart-Shaped Box, by Joe Hill). Within an hour of posting the ballot, Heart-Shaped Box—by all accounts, a very good book—was killing the competition. And I think we need to talk about that. Here's a look at the conversation so far:

><

This article available online at:

http://www.theatlantic.com/entertainment/archive/2011/09/should-authors-be-allowed-to-campaign-for-their-own-books/245736/